A career measured in impact, not titles.

The primary IT support pillar for every master-franchise launch across LATAM, Europe, APAC, and Africa. For each new market I analyzed requirements, adapted systems, built what did not exist yet, and trained the owners and managers who would run it. I carried the same load for the corporate-owned schools, domestic and international, running their help desk and physical infrastructure too. Then COVID hit, and the whole business had to move online almost overnight.

• Built merchant-processing integrations that did not previously exist. Local banks to NMI transnational gateways to Pike 13, with revenue tracking leadership could trust.
• Rolled out global SSO and Google Workspace governance across 300+ schools via Okta.
• Stood up privacy and compliance for new markets. GDPR for the Ireland and Iberia launches, plus COPPA/FERPA posture.
• Ran the help desk for 50+ corporate-owned schools, 25+ of them inherited in a single year, alongside the franchise network and corporate offices.
• Stood up physical infrastructure across the schools. Security-camera systems, Wi-Fi upgrades, iPad fleets for corporate schools, and corporate-office hardware and printer support.
• Led the rapid pivot when COVID closed the doors. Converted in-person lessons to fully remote instruction, then built an online make-up-lesson booking system so students and parents could reschedule themselves.
• Turned the monthly in-person owner, manager, and admin training into on-demand video modules with quizzes, so every market could onboard staff without waiting for a visit.
• Built the Summerfest All-Stars video pipeline. Nine regional GoPro kits, capture-to-judging FTP workflow.

Grew the footprint from ~145 locations in 8 countries to 300+ across 14. Every market opened on time because the technical obstacles were already cleared.

Built Compass, the B2B wholesale online ordering platform. The company's largest technical undertaking. I was the designated project lead that orchestrated the agile SDLC lifecycle. I left right as the final high-fidelity mockup was approved and it went into development. It launched that same year exactly as our team spec'd it.

• Integrated Magento / Adobe Commerce with ERP and 3D product customization, and shipped self-service account dashboards.
• Coordinated a global supply chain. Factories in Bangladesh, China, Vietnam, and Sri Lanka feeding four U.S. distribution centers.
• Became Adobe Commerce's first-ever customer advocate, sharing the framework and full agile SDLC lifecycle best practices with a global audience. The presentation lives in Adobe's Experience Center as a reference recording.
• Replaced a manual, rep-mediated ordering process with guided self-service built around how dealers actually order.

Turned wholesale ordering from phone-and-spreadsheet friction into a platform dealers could run themselves.

Owned e-commerce operations for North 40, Smith & Rogue, and sibling brands. Brought the storefront in-house.

• Migrated 14 brick-and-mortar stores from a legacy managed backend to Adobe Commerce Cloud. Unraveled the gatekeeping mess of their existing web development contractor and helped the team own their own business decisions, architecture, and integrations. Moved them from Nexcess/Liquid Web hosting to a multi-year six-figure Adobe Commerce Cloud contract — they owned the backend and architecture, and managed hosting became cheaper and easier to run.
• Broke the agency dependency so the team could move at its own pace, not a vendor's.
• Managed hundreds of thousands of SKUs with weapons and state-specific compliance nuance.

Gave a regional retailer direct control of its own storefront, and the agile SDLC to keep improving it.

Enterprise IT for a Riverside private-equity-backed franchise group. Portfolio: The Lash Lounge (~130 units), Bishops (~40), Frenchies (24), and Delta Crown. Built and shipped supervised multi-agent systems to production alongside non-technical operators.

• Built the identity-governance ecosystem. A master database federating identities across 5 brands and 5 Microsoft tenants. Access by location, brand, and role.
• Developed the identity onboarding framework that cut provisioning from days to minutes, with immediate and auditable offboarding. Left before full portfolio-wide rollout; open-sourcing the framework so other franchise operators can benefit.
• Stood up the support center. ~40% faster resolutions.
• Built Control Tower, Knowledge Fabric, and Estate Trace using Code Puppy. Developed the production pipeline with eval harnesses gating every release. Left before full portfolio-wide deployment; the architecture and guardrails are being open-sourced for the community.
• Zero-secret, OIDC-based automation across all five tenants.

200+ locations running on systems that made the work less stressful. The whole point: create brand ambassadors by serving the people behind the counter.